OLGA KRUGLOVA

Worked across two teams

Accounts Team: Was responsible for Settings & Account section of the FT.com, as well as Subscription, Transition (Subscription change) and Cancellation Journeys.
Impact: The new trial cancellation journey was launched in parallel to the existing journey, and was successful in retaining over twice as many users. There was also a 65% decrease in negative cancellation feedback responses and the subsequent volume of cancellation requests coming into Customer Care fell by nearly 80%.

Internal tools Team (Spark):
Focused on working on the Newsroom Tools, and created a flexible framework for experienced editors. This allowed them to produce the required visual depth of stories on a timescale that matches the news cycle, customise layout according to story needs, and publish competition-beating stories that contribute to an uptick in quality reads.

• Conducting and analysing user research and turning user insight into effective UX solutions
• Creating and testing prototypes and end-to-end user flows using Sketch and Figma
• Applying best practices to designing inclusive and accessible experiences
• Working closely with developers and product managers to create high impact solutions that provide great user experience
• Working closely with stakeholders (Customer Care and Marketing, Desks Editors, Newsroom Operations)
• Contributing to Design System to ensure product consistency and scalability
• Working with other designers to ensure cohesive experiences across our products
• Conducting competitor review and analysis

Lifebit provides an intelligent compute platform for genomic data analysis, which is cloud platform-agnostic and allows users to reduce analysis times and costs by up to 80%.

Key responsibilities involved design for their Saas platform, which saves time for bioinformaticians, researchers and biologists every day. Was also responsible for designing the company website, multiple campaign pages, creation and maintenance of the Design System, print materials and running all relevant design operations.

During employment with Lifebit, worked on an Innovate UK grant for a project of research, identifying business opportunities and user needs, as well as early interface ideas testing in microbiome and gut health.

• Facilitating workshops with potential clients and business stakeholders to identify business challenges, goals and define priorities
• Responsible for design discovery and validation (conducting usability tests with users). Adjusting work based on results
• Owning the entire design process throughout the product life cycle, from discovering value, validating propositions all the way through to delivering products and services
• Creation and maintenance of the in-house Design System
• Working closely with the CEO, CTO and the development team

• Researching new interaction patterns to keep up with emerging trends and user expectations
• Producing detailed wireframes based on the research, prototyping and testing output
• Preparing insights gathered from user interviews for stakeholder presentations
• Understanding of industry standard design and research tools

• Creating bespoke micro-sites within the brand website for external advertorial clients such as BMWi, Michael Kors, Kingsman, Chivas
• Engaging with key stakeholders across the business to understand their requirements and communicate progress
• Partnering with the Design and UX team to deliver realistic solutions on time
• Developing cross-browser compatible HTML, CSS and JavaScript microsites